Idea Storm is a collaborative activity where ideas evolve and grow as they are shared and built upon by different participants. Inspired by the Round Robin method (LUMA Institute / Google Design Sprints), this activity fosters co-creation and group innovation, enabling the development of unique concepts that might not emerge individually.
This method encourages participants to adopt one another’s ideas, reflect critically on them, and then contribute with improvements or new directions. It’s ideal for solving complex challenges, generating creative proposals, and ensuring that every team member’s voice is heard.
Preparation
- Define the purpose:
- Foster collective innovation and the generation of unique ideas.
- Ensure equitable participation from all team members.
- Promote critical thinking and continuous improvement of proposals.
- Prepare materials:
- Worksheets folded into four sections (one per participant).
- Pencils or pens for each person.
- Whiteboards or flipcharts (optional, for sharing results).
- Set up the space:
- Arrange participants in teams of 4–5 in a comfortable environment for writing and sharing ideas.
- To run the activity virtually:
- Use collaborative platforms that allow structured interaction through digital whiteboards or shared documents.
Step-by-step instructions
- Introduce the activity:
- Explain the purpose: to generate and improve ideas collectively through collaborative building.
- Emphasize that each stage is valuable and that even criticism can lead to innovative solutions.
- Present a challenge:
- Define a design challenge or problem that needs innovative solutions and share it with the group.
- Write the initial idea:
- Each participant writes the challenge in the first section of their worksheet and proposes an unconventional solution.
- Share and critique:
- Participants pass their sheets to the person on their left.
- In the second section, each person writes a critique or a reason why the proposed solution might fail.
- Propose improvements:
- Sheets are passed again to the next participant.
- In the third section, participants write a way to solve the problem identified in the critique.
- Share results:
- Finally, sheets are returned to their original authors, who review and share the developed ideas with the group.