Participatory SWOT Analysis is a collaborative tool designed to identify and analyze the Strengths, Opportunities, Weaknesses, and Threats of a situation, project, or community from diverse perspectives. This method encourages group reflection, prioritizes strategies, and creates an action plan based on real-world contexts.
Preparation
- Define the focus: Identify the objective of the SWOT analysis (e.g., evaluate a project, diagnose a community situation).
- Prepare materials: Provide large sheets of paper, markers, sticky notes, or digital tools to document ideas.
- Select participants: Gather a diverse group to offer unique perspectives.
- Design a matrix: Draw or create a four-quadrant matrix: Strengths, Opportunities, Weaknesses, and Threats.
Step-by-step instructions
- Introduction to SWOT
- Explain the purpose of the analysis and how each category contributes to a comprehensive view.
- Define the terms:
- Strengths: Internal aspects that create an advantage.
- Weaknesses: Internal factors that hinder success.
- Opportunities: External factors that can be leveraged.
- Threats: External risks that could have a negative impact.
- Initial brainstorming
- Divide the group into small teams, assigning each a quadrant.
- Ask each team to reflect on their quadrant and write ideas on sticky notes or in a list.
- Filling the matrix
- Gather each team’s ideas and complete the overall matrix (on a board, large paper, or digital tool).
- Facilitate a dialogue to clarify and prioritize the most relevant ideas in each quadrant.
- Interconnection of categories
- Collectively reflect on the relationships between categories:
- How can strengths mitigate threats?
- How can opportunities be leveraged using strengths?
- What weaknesses need to be addressed to take advantage of opportunities?
- Collectively reflect on the relationships between categories:
- Strategy definition
- Encourage the group to propose concrete actions based on the analysis.
- Example: Develop a plan to enhance specific strengths or mitigate particular weaknesses.
- Closing and follow-up
- Summarize the key conclusions and prioritize the proposed strategies.
- Establish an action plan with responsibilities and deadlines.